Lead generation , that is, collecting contacts of customers or people potentially interested in your company.
Manage and segment contacts, grouping them based on common characteristics (e.g. age group)
Send SMS , transactional emails and WhatsApp based on teacher data deadlines, appointments or contact
Measure results and generate reports
Thanks to marketing automation you can do lead nurturing , that is, accompany those who are potentially interested in your product/service to become customers and subsequently to loyalty .
Let's take an example:
you launch a Meta Ads campaign with a lead generation objective . for a discount coupon
With marketing automation you set up a series of welcome emails that lead to the purchase.
marketing_automation_what-is
This would be a pain to do manually - if not impossible. You would have to constantly check who fills out the form, be ready to send the email right away, and mark it as a reminder to send a new one every 2 days.