The Lead Generation Funnel in B2B

[mahbubamim077]

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Laura: The next step I would like to focus on now is this funnel, which represents the typical phases that a web user goes through before becoming a buyer:lead_generation_b2b_funnelWe self employed data need to understand what all these steps the user goes through before the company can sell. The moment the user downloads a white paper or subscribes to the newsletter, they automatically become a lead for the company.

When does a contact become an MQL (marketing qualified lead)? When we understand that that contact is on target and marketing begins to submit a whole series of contents to this user: email marketing , SMS marketing , WhatsApp marketing and other direct communications.

If and when this lead interacts with the contents that I propose, I can turn it into an SQL (sales qualified lead) , or the contact to actually pass on to sales.
Subsequently, the sales department usually contacts this contact: obviously each company has its own method, even the number of steps can vary.