In this section, we’ll look at the different corporate communication functions based on their goal and include creative examples from real brands.
Internal communication consists of the measures an organization takes to communicate with its workforce to maintain employee relations and streamline their work.
As companies switch to hybrid work models, effective investor data internal communication is essential now more than ever.
There are two main aspects of internal communication: employee engagement and internal marketing. The former is to enrich employee relations, increase their productivity and retain them, while the latter is to build more awareness about the company’s offerings among employees.
Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. Techniques such as regular email updates, company-wide newsletters and bulletin boards can be effective.
Some companies, like QAD Inc., host annual sales kickoff events to bring together employees, share best practices, product updates and get everyone re-aligned with company goals. They also give out awards to the top-performing employees and partners.
External communications or public relations
To manage and regulate the public perception of your brand, companies need to execute external communications strategies, also known as public relations (PR).
The main functions of PR are: