Conversions throughout the funnel

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From the moment you generate a new newsletter subscriber or a new lead who downloaded a material and gave you valuable information, they are in your sales funnel.

At this point, you need to identify what stage they are in, and offer them more content that moves them along the funnel.

To identify which stage your customer is in, we recommend using content behind landing pages that ask for increasingly detailed information, depending on the stage of the funnel the content is related to.

For example: If a subscriber to your newsletter downloaded your " Ultimate Guide to SEO nurse database ," they are already qualified as a lead, even though they are still at the top of the funnel.

This way, you can find out if you are applying efficient techniques to attract visitors to your website or blog, convert and retain these leads throughout the funnel.

3. LTV
From the English “Lifetime Value” , this metric is important because it defines how much a client is really worth to you.

Let's say you're a SaaS company, with a monthly contract of $100. If your customers stay, on average, 12 months on contract, then your LTV is approximately $1,200.

Some may view LTV as a subscription-only sales metric, but that doesn't tell the truth.