Before moving on to the operational part and understanding in detail how to do SMS marketing, let's stop for a moment to analyze another communication channel, which can be seen as "SMS2.0" .
We are talking about RCS Messages (acronym for Rich Communication Services) : new generation interactive SMS that can include multimedia content. Here is an example of RCS
messages_rcs_carouselRCS offers companies a new communication channel to interact with customers in a more effective and engaging way, thanks to advanced features such as:Sharing photos, videos, GIFs, emoticons
Sending location (useful for points of sale)
Product carousels
Group Chat
Buttons with short answers and calls to action
Smshosting allows you to send RCS messages from chinese malaysia data the platform, quickly and easily. Here is a short video that explains better how RCS works and why they can be an opportunity:
[New] Google Messages RCS: What They Are and What They're For
What are RCS, what are they for and why are they a great opportunity for any business?
Not all devices can receive RCS messages: for now they are active only on devices with Android operating system, while they are NOT yet available for iOS (Apple devices) - they will be soon.
Is it better to use RCS or SMS?
There is no universal answer, we recommend that you think about it based on the objective of your campaign and the budget available (RCS is slightly more expensive). We will delve into these topics in the next paragraphs, so that we can give you a correct overview.