Gather proof to support your positioning

[shaownhasan]

Brands should really put their visual identity under the microscope. Do your homework prior to making any big branding decisions. You don’t want to copycat other companies or competitors.

Anything you can do to maintain consistency is a plus. Sure, Sprout’s facebook data visual identity has evolved over the years. That said, our core “sprout” imagery and colors have been relatively consistent.

Sprout Social brand logos
“Show, don’t tell.”

The best way to cement your positioning is by proving that you do what you say you do.

Gathering case studies, testimonials and customer stories is integral to building a brand. These assets illustrate positive results and a chance to tell a relatable story.

For example, you can discuss the specific pain points you were able to solve (see below).

Sprout Social brand case study
Creating and marketing content
Assuming you have all of the above nailed down, creating marketing assets is your next step.

This includes blog posts, videos, email sequences, ads and other content. These represent long-term commitments in your ongoing quest to build your brand. Your social presence, too.