Sprout's social listening trends report on the prominent topics and hashtags that emerged during data analysis
Once you have a full scope of your business environment, you must define your goals and objectives. This could mean deciding what brand perception you want to build, how you want to differentiate from competitors or what emotions you want associated with your brand. Ensure your targets are achievable and connected to business goals.
Establishing this direction will help you obtain buy-in across teams, as you’ll need support from your entire organization to build and improve your brand experience.
To get unbiased, relevant and targeted brand insights, this step requires collaboration between human expertise and intelligent automation that leverages artificial intelligence (AI) techniques like natural language cash app data processing (NLP), text analysis and emotion mining. Here’s how to use both to get relevant customer feedback:
Data collection
Collect customer feedback from a variety of data sources to get reliable and holistic results. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.), review websites (TrustPilot, G2), forums (Reddit), sales emails and other business-critical channels.
If you conduct a survey to solicit feedback, ask customers specific questions about their interactions with your brand such as “What do you like most about our products?”. Allow for open-ended responses, like the example below from Yves Rocher, so customers have a chance to mention information on topics you may have missed in your questionnaire.
2. Define your goals and objectives
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