1. Audience intent to know what customers wantv

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Graphic that lists the eight insights that can be extracted from social listening data covered in the article.
Social media market research gives you valuable insights into customer intent when they mention you or your competitors. Deep dive into social listening data to get to know your audience on a personal level, from how they feel about certain topics to what influences their purchase decisions.

How to find it: Build out your community management strategy using social networks. Also, leverage platforms like Reddit to know what your audience is talking about and respond to threads directly. car owner data Capabilities like Sprout’s social media engagement tool help you capture customer sentiment from social listening across networks and seamlessly adjust your social strategy accordingly, in one place.

Screenshot of the Sprout Listening platform featuring an example of the performance engagement measurement
2. How customers use your products and services
Social media chatter gives you an insider’s look into how your customers are using your product and services and what new opportunities are out there for you.

By researching their brand and products through social listening, Lodge Cast Iron learned how customers actually use their cookware. They discovered a new segment of customers, vegans, which led them to create more vegan recipes to better engage with them and their interests.

How to find: Search for your brand and the name of your product on social platforms like Twitter or Instagram to learn how customers actually use your goods and services. Sites like Reddit are also great to tap into customer feedback, including conversations and communities relevant to your brand or products. With a tool like Sprout Social, you can easily monitor all this data including branded keywords and phrases to stay up to date with what customers have to say.