Food and Recipes: Nzinga Young (@veganzinga)

[shaownhasan]

Dunlap’s content works because it speaks to a clearly defined audience. Her advice is for women looking to fight the patriarchy by taking control of their finances. By embedding her teachings into a belief system, she makes a minute-long video feel like it could change your life.

Nzinga Young is a vegan content creator focused on teaching new and aspiring vegan band data s how to eat well without breaking the bank. By combining day-in-the-life style content with more straightforward recipes, Young is able to incorporate more personality into food content creation.

A screenshot of Nzinga's Vegan Guide Substack page.

Young started creating content because she knew how hard it was to make the switch to veganism, even after years of living as a vegetarian. Her non-judgemental approach to living a plant-based lifestyle has fostered an active community on Instagram, where she has over 103,000 followers.

Gaming and Esport: Café Ela
Café Ela wants her audience to feel right at home.

A screenshot of CozyEla's Twitch profile.
As an active member of the growing “cozy game” community, Ela specializes in relaxing game play. These aren’t the competitive, action-oriented titles you may be familiar with. Instead, these games focus on completing simple tasks within meditative scenery. It’s less “Halo”, more “Animal Crossing”.

It’s not what you’d associate with standard Twitch content and that’s on purpose. Ela and other cozy gamers are changing how audiences perceive the gaming and esports industry.