Big fish for frying

[kexej28769@nongnue]

For every project your client invests in, there is an opportunity cost for something else they could be working on. If you can’t articulate the potential benefit of doing that project, how can you expect your client to choose it over dozens of other possible things they could be spending their time on?

I interviewed author and AMIBA co-founder, Jeff Milchan, about the good things that can happen when independents join hands. He summed it up,

“The results really speak for themselves when you look at the impact that public education has had on local coalitions in terms of changing culture. It’s a great investment for independent businesses to bulgaria number data with other independents to do things they can’t do individually. Forming these partnerships can help them compete with online giants.”


While clients honestly love the sound of what we can do for them with search, SEO is rarely the only thing — or even the big thing — on a client’s mind. Rarely does our primary client approach someone who is dedicated exclusively to search, and usually, not even just to digital marketing. We often report to digital directors and CMOs who have many, many bigger fish to fry.

They need to look at the big picture and understand how the entire marketing mix works, and in reality, SEO is only a small part of it. While organic search is usually the largest source of traffic to a client’s website, we often forget that the website isn’t even at the top of the list of priorities for many clients. Our clients are thinking about the entire brand and its marketing performance, or the organizational challenges they need to overcome to grow their business. SEO is just a small piece of that.