Segment your base

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Lead management
Taking care of a database of 10 contacts is easy, but managing a database of 100, 1,000 or 10,000 is something else! And that's why automation tools are like superheroes for your Marketing team. With the help of them you can:


Even if you're working with just one person, you can still segment your base in countless ways to create more personalized messages and deliver truly relevant content.

Good tools allow you to create multiple segmentation lists based on your contacts' job seekers data information or their behavior.

Lead scoring
To make it easier to track the customer journey, marketing automation tools allow you to assign points for the characteristics and actions performed by your contacts. For example:

Opening an email = 5 points
Download an ebook = 15 points
Visit the pricing page = 150 points
Company located outside Brazil = - 1,000
Company with more than 50 employees = 75 points
Position equal to manager or director = 50
Candidates with the highest scores have a greater chance of closing a deal.

In this way, lead scoring helps your sales team quickly identify which contacts should be treated as a priority.

CRM Integration
Another key feature for successful automation is integration with a customer relationship management ( CRM ) system. This makes it possible to pass qualified leads on to sales and still maintain the entire history of interactions with those contacts.

Having this type of connection helps implement the Ventarketing strategy and guarantee synergy between the Marketing and Sales teams.