“Okay, but how are you going to do it?” your client asks. This is where you can outline your plan of attack and what you think will have the most impact, such as making sure all pages have meta descriptions that are the correct length , or that all pages have title tags.
Asking yourself these kinds of “how” questions in advance will set you up for success when you go to create your report. A clear idea of your approach — your path forward — will ensure that the most bahamas number data relevant information is included and doesn’t get lost in a bunch of data unrelated to your current goal. Taking the time early on to outline your next steps will help you stay on track and create concise, easy-to-digest reports.
SEO can be confusing, which is why your client hired you! Make sure you explain what you plan to do, how you plan to do it, and why. This will prevent your client from feeling overwhelmed and asking themselves questions like "What am I seeing? Is this really helping me?"
A transparent, informative explanation can be as simple as:
“I’m working on making sure all of your pages have relevant meta descriptions so searchers can better determine if your site is what they’re looking for in the SERPs. This will help improve your overall click-through rate, which will help drive traffic to your site.”
If you can weave your goals directly into the description of what you're doing and how, all the better!
Outline your methodology
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