Reach the score.

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From a numbers perspective, domain authority is a good way to gauge a website’s value, but it doesn’t tell the whole story when it comes to local marketing. To help fill the gap, we created Reach Score , which combines virtual measures (like domain authority) with social measures (friends/followers) and physical measures (event attendance). The score ranks organizations based on their metro area, so we’re not comparing the reach of an organization in Louisville, KY to one in NYC.

As of March 2018, we have nearly 8,000 organizations azerbaijan number data valid Reach Scores in four metro areas — Raleigh/Durham, Boston, Houston, and Chicago. The average Reach Score is 37 out of 100. Of the 34 types of organizations we track, the most common is Event Venue/Company (average Reach Score of 38), followed by Advocacy Groups (43) and Sports Teams/Clubs/Leagues (22). The types of organizations with the highest Reach Scores are Local Government (64), Museums (63), and Parks and Recreation (55).

Thanks to Reach Score, we also found differences between organizations from city to city. In Raleigh-Durham, the organizations with the highest Reach are government-related entities, such as Chambers of Commerce and Parks and Recreation Departments.

In Boston, the highest reach goes to performing arts organizations, such as musical ensembles, as well as professional associations. This score serves as a good reminder that every metro area has a unique community of local organizations. ( Read more about our Reach Score results here .)