How to create a good dashboard

[kexej28769@nongnue]

The problem is, they shouldn't. And if you can't convince them to stop caring about that metric, their incentives will be misaligned and it will be harder to succeed in search. So ask. Getting them to stop using the wrong metric is of course another article in itself.

Get the deal now.
To continue this point, now is also the time to get initial agreement that these dashboards/reports will be the ones used to measure performance.

That way, when they email you in three austria number data asking how you're doing for keyword x, you'll be covered.


Choosing a sensible goal for your dashboard
The question you're answering with a dashboard is usually pretty simple. It's often some version of:

Are we succeeding at X?
Where x is a general goal, not a metric. The difference here is that a goal is an end result (e.g. a faster website), and a metric (e.g. render start time) is a way to measure progress against it.

How to choose good metrics for dashboards
This is the hard part. We are defining our purpose through the metrics we choose to measure it by.