Underestimating scale

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Business stakeholders often don’t expect a site migration to be so time-consuming and resource-intensive. It’s not uncommon for senior stakeholders to demand that the new site be launched on the planned day, regardless of whether it’s 100% ready. The slogan “Let’s get started ASAP and fix it later” is a classic mistake. What most stakeholders don’t realize is that it can take just a few days for organic search visibility to tank, but months to recover.

It is the responsibility of the consultant and project manager to educate clients, walk them through all the different stages and scenarios, and explain what each one involves. Business stakeholders are argentina number data then able to make more informed decisions and their expectations should be easier to manage.

Site transfer process
The site migration process can be divided into six essential steps. All of them are equally important and skipping any of the tasks below can hinder the success of the migration to varying degrees.


Step 1: Scope and Planning
Work on the scope of the project.
Regardless of the reasons behind your site migration plan, it’s important to be clear about your goals from the start as they will help set and manage expectations. Migrating a site from HTTP to HTTPS is very different from undergoing a complete site overhaul, so the two should have different goals. In the first example, the goal should be to maintain the site’s traffic levels, while in the second you could potentially aim for growth.