The replacement for cookies is adequate

[jarinislamfatema]

But, alas, the technology is not very accurate. For example, when collecting data on smartphone settings, a problem arises, because many users do not leave the stock settings, constantly changing them. Accordingly, it is necessary to either assign the same identifier to different users, or otherwise - several identifiers for each user. It should be noted, however, that in some cases the fingerprint is even more useful than "cookies". Example: when using incognito mode, new cookies are generated, so one user ends up with two identifiers.

But the fingerprint allows you to identify similar Luxembourg cell phone number list cookies and assign only one identifier. Today, some browsers have begun to limit this technology. But even in the case of a complete ban, there are new ways to implement it. For example, specialists from the United States have created CBF (cross-browser fingerprint), which, regardless of the browser used, takes into account only system indicators. SKAd Network Apple has its own alternative solution, which, according to the developers, is capable of providing advertisers with effective functionality for monitoring the success of campaigns without compromising user privacy. Like Google's FLoC, analytics is built around user categories.

The difference is that the next day after a user action, the information received cannot be supplemented or adjusted. Therefore, if a person stays on your site for many months, some metrics will be unavailable. For example, it is not clear how to calculate the profit from a client for the entire period of interaction. Today, this technology has gained more approval than Google's development. But if the IDFA privacy policy changes, the situation for SKAd Network could get worse. Users will be asked to obtain an IDFA, and given its content (..