One day before the Champions League semi-

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Final between Real Madrid and Juventus, the brand, through its Community Manager, issued the following statement:

BALLATANIS

The tweet in question sparked a pitched battle on qatar mobile database the social network, causing scorn from fans of teams such as Atlético de Madrid and Barcelona around the brand, as well as support from Real Madrid fans for the freedom of expression of the person in charge of the @Ballantines_ES social networks , a certain “Manolo CM”.

The truth is that we don't know if the brand expected such a dilemma, but the "strategy" caused the development of different HT during the following hours, #ColchonerosLlorones, #TodosConManoloCM, #MadridismoEmbotellado and the trending topic of the day #BoicotABallantines.

Finally, the brand wanted to close the issue by “dispensing” with Manolo’s services through a statement.

official statement

Thus, rather than having generated a “self-importance” for the brand, Manolo CM added a large number of new followers to the account, a historical trending topic and, who knows, to nominate the brand as a potential client of one of the biggest clubs in Europe.