Data: The currency powering the modern digital economy. In a world generating 3.5 quintillion bytes of data every day, one reality is clear – we’re surrounded by a sea of information. While this abundance of data presents immense opportunities, businesses often struggle to fully capitalize on its potential for informed decision-making and strategic insights.
Consider this. While data is perhaps every company’s most france whatsapp number data valuable asset for enabling a growth-driving customer experience, companies typically use less than half of their structured data to inform decision-making. They leverage even less of their valuable unstructured data – not even 1%.
Fewer than 15% of organizations have confidence that they’re adequately maximizing their data. Perhaps this is because significant challenges have hindered data collection, unification, and activation across organizations. IT and analytics teams have acted as gatekeepers, departments have operated in silos, and strategies remain disjointed and unclear.