Examples of questions:
What would be your ideal outcome from using the new tool?
How would your business change if you could fix your current problems?
What are your expectations from the implementation of the new service? What features are you interested in?
That is, at the very beginning, the manager probes the situation with situational questions. Then, with the help of problematic questions, he highlights the problem. Then, with extractive questions, he helps to understand how much the problem affects the client's life or work.
In the end, using guiding questions, he helps a person understand how exactly the product can change his life for the better. This way, he manages to collect the pains and desires of buyers in order to bring them to the sale.
Funnel of questions
The question funnel is a technique used to analyze customer needs using three types of questions: open-ended, closed-ended, and alternative.
Open-ended questions: Open-ended questions to identify needs are asked in a way that allows the buyer to freely express his or her thoughts.
What are your principles and criteria for choosing a mobile operator?
Questions help to collect the necessary information, as buyers usually answer macedonia phone number list them in detail. Such a question does not limit the client. The client can describe why he likes or dislikes the operator. This way the manager will understand what is important to the person, what is his pain and motivation.
Alternative questions. Offer the client a choice between several options. These questions stimulate decision making.
Questions to identify needs:
Are you interested in a tariff with more minutes or gigabytes?
Alternative questions are also used to close a conversation while still setting up a next meeting or call.
Closed questions. Allow you to get specific answers from the client. They usually require a "yes" or "no" answer. These questions help clarify information and narrow the focus of the discussion.
Would you like to get more affordable and high-quality mobile communications?
Do you like your current mobile operator?
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