How to use emotions to boost brand engagement?

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Actions that focus exclusively on information and rational arguments tend to be inefficient.

The ideal is to stimulate people precisely through emotions, creating captivating messages supported by storytelling elements .

Insert your brand or what you want to spread into this context in a natural way and allow chinese singapore phone number list people to really be interested in what your company has to say.

Let's look at some good practices to increase engagement based on emotions:


Check out 4 great tips on how to bring the science of marketing to emotions:

Create campaigns that generate emotions of excitement
Remember that high arousal emotions are what make people act, while low arousal emotions usually do not motivate any action.

Again according to the book Contagion , Jonah Berger lists the following emotions as high arousal.