What is MailChimp?

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starting out, especially when there is not yet a robust email base to work from, right?

If this is your case, rest assured: we have created a complete tutorial about the most used email marketing tool in the world: MailChimp .

If you are not yet familiar with this powerful tool, we suggest you continue reading as we list the main advantages (and disadvantages) of MailChimp that will surely help you decide if it is the right tool for your strategy.

If not, no problem. There are other options on the Internet (discover the main ones here ).

Do you want to save time? Then, read the summary to make your navigation more pleasant and practical:

Keep reading!


By combining a series of advantages, MailChimp and its friendly mascot are one of the most chinese overseas america data famous and used email marketing tools on the market.

Although it is primarily intended for those who are just starting out with their first email campaigns, nothing prevents more experienced professionals from taking advantage of its advanced features.

MailChimp offers a variety of automation options, seamless integrations, and even the ability to create ads for Facebook, Instagram, and Google without ever leaving the platform.

Of course, like any tool, it has advantages, but also negative points. We list the main ones:

Main advantages of MailChimp
Excellent cost/benefit;
Intuitive and easy to use;
Offers a free version to try, learn and grow your business;
Very good resources in the free version;
Excellent delivery rate;
Allows you to perform A/B testing (available in the free account);
Email marketing automation (available in the free account);
Integration with various tools (available in the free account).