Although these questions may seem complex and daunting

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Also, keeping the code clean helps in reducing the size of the HTML file. Gmail, for example, does not display content that exceeds 102k . When this limit is reached, the message "[ Message clipped ]" or "VIEW FULL EMAIL" appears, harming the overall user experience.

Emails with unusually heavy HTML are more likely to be flagged as spam. This can result in moj data your message not being delivered, and if it is delivered, it may have its inbox placement compromised.

Summarizing
As you can see, email providers want to ensure a good experience for their users and, therefore, have created processes and systems that help regulate the use of this channel.

, those who follow them can get an excellent return on email marketing.

Don’t be discouraged! Invest your time in it and your marketing automation strategy will benefit immensely.

If you want to know more about automation, be sure to read our complete guide on the subject .