They do influencer marketing

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This user-generated content is essential on social media and Red Bull is well aware of this fact. It builds trust among consumers due to the fact that it is authentic, unpaid and not influenced by marketers, influencers or brands.


User content builds trust with your customers, but at the same time influencer marketing can loan data also help you, especially if you know how to choose your brand ambassadors.

Red Bull did an incredible job leveraging this marketing strategy, featuring content posted by influential athletes such as cyclists, runners, and divers.

These athletes are either sponsored by Red Bull or participate in events sponsored by the company.

This way, they ensure that the Red Bull brand is present in one way or another, whenever the athletes share their videos and images.

Neymar

Campaign: Neymar Jr's Five .

They never stop reinventing themselves
Red Bull has shown us several times that it is a leading marketing company, not just a producer and distributor of energy drinks. It knows how to adapt to changes and how to adopt technologies and transform them into advantages.

They started by investing in radical sports and adventures, but the ultimate goal was to create brand awareness that would ultimately lead to loyalty among their fans and customers.