What kind of information does BI software offer for analysis?
Posted: Wed Feb 12, 2025 5:26 am
What is expected of a company that relies on Business Intelligence?
So far we have discussed how companies use BI processes to assist in decision making.
However, this is a very important aspect, it is not the only benefit reaped by the BI seed.
Cost reduction, competitor benchmarking, analysis/correction of inefficient internal processes linkedin data and research into new business opportunities are also real prospects that can be leveraged through BI.
A good BI system offers data, but it must be accompanied by context .
It is not enough to compare the results of a previous period with the current one, for example.
A functional and competent system will provide explanations about what factors may have influenced a change in sales numbers, for example.
Data, data, data... we've already talked so much about them, but we need to "materialize" them a bit, don't you think?
You already know that in content marketing, we use KPIs to guide and measure the success of a digital strategy, right?
So far we have discussed how companies use BI processes to assist in decision making.
However, this is a very important aspect, it is not the only benefit reaped by the BI seed.
Cost reduction, competitor benchmarking, analysis/correction of inefficient internal processes linkedin data and research into new business opportunities are also real prospects that can be leveraged through BI.
A good BI system offers data, but it must be accompanied by context .
It is not enough to compare the results of a previous period with the current one, for example.
A functional and competent system will provide explanations about what factors may have influenced a change in sales numbers, for example.
Data, data, data... we've already talked so much about them, but we need to "materialize" them a bit, don't you think?
You already know that in content marketing, we use KPIs to guide and measure the success of a digital strategy, right?