What kind of information does BI software offer for analysis?

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What is expected of a company that relies on Business Intelligence?
So far we have discussed how companies use BI processes to assist in decision making.

However, this is a very important aspect, it is not the only benefit reaped by the BI seed.

Cost reduction, competitor benchmarking, analysis/correction of inefficient internal processes linkedin data and research into new business opportunities are also real prospects that can be leveraged through BI.

A good BI system offers data, but it must be accompanied by context .

It is not enough to compare the results of a previous period with the current one, for example.

A functional and competent system will provide explanations about what factors may have influenced a change in sales numbers, for example.

Data, data, data... we've already talked so much about them, but we need to "materialize" them a bit, don't you think?


You already know that in content marketing, we use KPIs to guide and measure the success of a digital strategy, right?