At the consideration stage, your copywriting should demonstrate the features and benefits your product offers. This is where you might have your video, podcast, or course content delve deeper into the solutions available to this particular problem.
At this point, you’ll still have educated your audience iceland number data quite a bit. The conversion goal for this type of content is to get your audience to the decision stage, where you can present your specific solution.
At the decision stage, you need to prove that your product is worth choosing. This is where testimonials, statistics, product reviews and other forms of ‘social proof’ come in to convince your readers of your capabilities and credibility. Depending on the type of offer you have, you may also encourage your audience to try a live demo or sign up for a free trial so they can see the benefits for themselves.
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Content throughout the stages of the buying journey
Decision stage
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