The best way to make sure every word is in its place, especially if you're a beginner, is to use specific tools, such as the WordPress SEO plugin . This extension counts the number of times all your keywords appear and gives you recommendations on their frequency and distribution. It also makes sure that your articles have paragraphs of roughly the same length and that their sentences are cohesive and easy to read.
The latter is due to the already mentioned Google ukraine mobile database updates to be more reader-friendly. Keyword stuffing , on the other hand, has been avoided like the plague for some time now, as search engines penalize this type of content. In this way, they seek to promote the creation of quality products, instead of texts that say anything, but use a keyword a lot.
Keywords can be used to improve the ranking of a website not only indirectly through articles, but also with on-page SEO , which is a practice that consists of optimizing different parts of a web page for search engines. One of the ways this is done is by adding keywords to them . Where exactly? We already said it above: everywhere.
To help with ranking, it's important to include them (where possible) in your H1 and H2 headings . Including them in your meta description is also necessary, as your WordPress plugin or similar tool may tell you. If you use images , write your primary or secondary keywords as part of the alt text .
Using similar terms as part of the page URL also helps increase CTR by up to 45% . A final strategy is to add internal links to keywords, i.e. links to other pages on your website that offer more information about the subject. This way, you indicate to search engines that these terms are relevant to your website and invite users to continue exploring.