What is your greatest success in marketing analytics?

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Still shadowed by the pandemic, 2021 was unlike many other years. How did this change marketers in terms of their priorities and goals? To gain a clearer view on the biggest whatsapp saudi arabia trends and challenges impacting customer analytics and campaign management, we surveyed a diverse range of 200 marketing, data and campaign professionals through our annual Apteco Live user group conference in November 2021.

Here is a brief overview of some of our key findings.

Let’s start with the successes. Through the survey, we wanted to know what respondents considered as their greatest achievements based on applying marketing analytics.

The largest group (38%) indicated that understanding their customer base was the greatest success. Building a better understanding of customers includes gathering insights across a range of attributes and behaviours. For instance, it was important to gather answers to questions such as:

Who are my top customers and what do they look like?



Where do customers live and how far are they away from the next local store?
How much and when do they buy?
…and much more.
The next two achievements identified by respondents were personalising and targeting campaigns (26%), and understanding where the organisation generates value (14%).