WhatsApp in Marketing Cloud
The usefulness of WhatsApp for Marketing Cloud
The use of WhatsApp in Digital Marketing is gaining momentum, philippines whatsapp number example especially in the after-sales field. The idea behind implementing WhatsApp in Marketing Cloud is to enable a new personalized experience, as well as expanding omnichannel .
A very important aspect to consider when starting communications through WhatsApp is the client's consent . If we can separate this consent by category, it is much better for the client and we will be able to differentiate the type of communications we will make through this means. This will allow us to analyze the client's accessibility to receive this type of messages and be clear when transmitting the message.
There are different types of messages that we can send through WhatsApp, these are transactional and promotional messages ; for this, the content of the template must be previously validated by WhatsApp. We can add this type of communication within a Journey Builder as part of a journey, to encourage the customer to purchase, offer discounts, etc. In addition, with transactional messages we can indicate order tracking, deliveries, etc.
And not only that, because the client can also initiate messages; and these do not need to be previously approved, since they can be responses or free-form communications.
WhatsApp adds value to Marketing Cloud by offering a secure and immediate connection . With it, we have the option of another communication channel, creating everything from the same Marketing Cloud platform with a single database.