It's important to ask yourself

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Marketing objectives.what you want to accomplish through your email marketing platform. Transactions? Generating new leads? Communicating news? Once you know that, you can determine what features you'll need to accomplish that and choose an app that offers them.
Automation. If you know you’ll need advanced israel mobile database automation features (like nurturing campaigns or abandoned carts), make sure you can run them with the platform you choose. Short on time to write? Check to see if your email marketing app includes a content builder .
Reporting and analytics. Make sure that the platform or plan you choose can retrieve and analyze data that will help you evaluate your campaign and adjust it accordingly, if necessary. Don't forget to check that it allows you to integrate with the tools and applications you are working with.
Personalization. Considering the segmentation capabilities of an email marketing tool is crucial… Not to mention the customization options it offers. Is it possible to create dynamic, segmented content? Can you only include the customer’s name or modify pre-designed templates? What data does it work with? Try not to hire the services of an email marketing platform before answering these questions!
Evaluate the available budget
Taking into account the available budget is also a very important issue. First of all, it is not advisable to choose an email marketing tool that you cannot maintain in the long term . If you think that in order to do so you will have to compromise your investment in other areas of the business at some point, this platform is not for you. The ROI of email campaigns is high, yes, but it is not a question of speculation .

Another option that is always worth considering is prepaid plans , offered by tools such as Mailrelay, Sendgrid and Moosend. You can also consider choosing a platform that determines the cost based on the number of contacts or emails . This way, you will be sure to pay only for what you need.