When using SpyWords, it is important to know:

[hasibaakterss3309]

At the first stage, we define a list of companies whose advertising activity we will monitor: these are companies operating in the same niche, with similar segments of the target audience, offering a similar product or covering the same needs as your product or service. It is important that you and your competitors overlap in terms of target audience, including geographically.

At the second stage, we will need the Yandex turkey mobile database Direct analytics service. I use SpyWords for these purposes - a convenient tool that has limited free functionality, but for full-fledged work you need a paid version. The service is suitable for collecting information about advertising in Yandex search, which is launched by competitors.
dynamics (growth) of engagement indicators, expressed in the number of likes (absolute value or percentage of the total number of subscribers to the community, channel), the number of meaningful comments (similarly, percentage or absolute values);
dynamics and specific number of leads coming from social networks (as well as the percentage of qualified leads from them.


Number of sales, volume of sales from leads attracted from social networks (it is difficult to evaluate the work of an SMM specialist by this indicator, because several factors influence the conclusion of a deal, the quality of the attracted lead is only one of them; at the same time, this KPI can be used as an additional one to evaluate the results of promotion and increase the involvement of the performer in the work, for example, introduce additional motivation - a percentage of such sales);
the volume of traffic from social networks (clicks on links in groups, publications) to the site and its dynamics (growth).


Dynamics of queries with the name of a brand or product;
change in the number of mentions of a brand or product on social networks;
number of posted publications (posting the full volume of agreed publications on time and in accordance with brand quality standards);


The service is designed to collect competitors' semantics (phrases for which competitors display ads in search results), and for this purpose it is worth using SpyWords in the process of evaluating competitors' budgets, without expecting accuracy from evaluating other parameters.