But it’s often not that obvious. So for most keywords, the search results will tell you all you need to know about the search intent for that keyword. For example, take a keyword like “protein powder.” People searching for that term might want to buy some protein powder. Or they might want to learn more. According to the first page of Google for that keyword, most people searching for “protein powder” are looking for information .
Google SERP – Protein powder
Create content that matches 1:1 search intent
Now that you’ve identified search intent, it’s time to nepal mobile database publish something for users to search for. For example, when I analyzed the search engine results pages “SERPs” for “how to get YouTube subscribers,” I noticed that they were mostly list posts.
Google search results for "how to get YouTube subscribers"
So even though this was a “how-to” keyword, I didn’t post a step-by-step tutorial. Instead, I posted a list article.
Backlinko – How to get more YouTube subscribers post
And because my content was what users wanted, the page ranked in the top three for that keyword.
Google SERP – How to get YouTube subscribers
Re-optimize old content for search intent
Search intent optimization isn’t just for new content. You can tweak old stuff to make it better suited for search intent. To improve your on-page SEO . Or just to improve the overall user experience of your page.