7 Emerging Technologies in SEO and Their Applications
SEO is a dynamic industry. What worked a few weeks ago may not work anymore now. As an SEO professional, you need to be aware of the latest trends and emerging technologies to keep up with the changing needs of the industry. That way, you can stay ahead of the curve and become more efficient in your business. In this post, I will share with you seven emerging technologies in the SEO industry and how they can impact your job as an SEO expert. Finally, I will show you how you can apply them in your business to be more efficient. If you want to scale your SEO process in 2021 and beyond, you should pay attention to these technologies and start implementing them in your business today.
Natural Language Processing NLP
In December 2019, Google officially launched the BERT bahrain mobile database algorithm update worldwide. This update made NLP stand out and become a technology worth paying attention to in the SEO industry.
Using NLP, Google can understand the meaning of words in a sentence by looking at the context.
This means that Google no longer relies on specific words or phrases that users search for to provide them with the right answers. Instead, they focus on the intent behind each search.
Here’s an example of how BERT a branch of NLP impacts search queries according to Google .
Before using NLP, if someone searched for “2019 Brazil to US travelers need a visa,” Google would consider it an informational query to confirm whether US citizens can travel to Brazil without a visa. So it displayed a Washington Post article that answered the question on the SERP.