3. Creating Dynamic Bundles with Shoppable "Looks"
Bundles are fantastic at eliminating the "Paradox of Choice" and leveraging authority to increase the average order value.
Here, Fashion Nova combines products across categories to create a complete look. Then, with some great content personalization on the product page, they are able to showcase with imagery how the outfit looks together.
Finally, these products are combined into a simple bundle that visitors can add to their cart in one click.
As customers shop, they reveal what types of products they are interested in.
You can use this information to create informed, personalized product recommendations.
Fashion Nova actually inserts three product recommendation widgets on their product pages. The fist dynamically inserts related products based on style and category - in this case, items similar to their canopy jean.
This tactic is not only great for ensuring a sale, but it also presents shoppers with items they are likely to buy in addition to the product they are looking at increasing AOV.
5. Using Personalized Recommendations to Offer Complimentary Products
The second product recommendation widget Fashion Nova creates are "Suggested Add-Ons".