Young people in particular are willing to share data. More than 25 percent are even willing to share Facebook's very personal data in exchange for a discount and 57 percent share their phone number. This is good news: young people are the consumers of tomorrow.
Retail buying study research: graph with figures: willingness to share data for loyalty program participation.
In the coming years, the research will map out how consumer buying behavior is developing. The research offers concrete tools for an assessment of the competitive position of retail brands, the most important media channels in the industry and direction for investments they need to make in content, technology and media channels.
An optimal customer journey in which future customers go from the awareness phase to the loyalty phase in no time. Which company does not want this? It is easier said than done. We live in a time in which customers are flooded with information. Fortunately, it is also a time in which we know more and more about our recipients. The available data offers the opportunity to reach people more effectively and thus help them through the journey more efficiently. In this article I describe tools and specifically personal video, that can help with this.
Today, marketing teams have a huge variety of canada whatsapp number digital tools and tactics at their disposal to reach growing audiences more often and accurately. But what really works? One tool that has the power to transform the customer experience is video . In fact, 79% of consumers say they prefer to watch a video to learn about a product. Video is also 4 times more effective at engaging people than static content like text. This gives companies the opportunity to optimize customer interactions at different points in the customer journey.
A brilliant example of the use of video in the customer journey is the thank you video from Coolblue. The video is sent to customers via email after a purchase, and knows how to involve customers in a humorous way and inform them about the service they provide. Let's be honest, that's what you come back for!
It is logical that after so many positive figures, marketers also see the importance of video. For example, 76% of marketers plan to add video to their online marketing strategy. Video has the power to reach and touch people, but as an organization you also want to encourage customers to take action.