My approach is to focus on interesting or surprising ideas. These are the ingredients of novelty. Novelty is what keeps readers reading. They tend to be:
Counterintuitive
Anti-narrative
Shocked and awed
Elegantly expressed
Interesting ideas
To discover interesting ideas, keep coming up with the next iran mobile database point that interests you the most. Skip everything that bores you.
When something turns you off, it probably turns your readers off, too. If something pleases you, it probably pleases others, too. You are the agent of your hardcore readers.
That’s the irony of writing as you please:
The mistake writers make is thinking that writing compelling nonfiction requires expertise. No, it’s the wild desire to indulge your curiosity.
I just write about whatever I feel like writing about. I write about what makes me happy. It's all about me. In my wildest dreams, I never expected this kind of popularity.
—J.K. Rowling
Surprising ideas
In addition to interesting talking points, you're looking for surprising ideas.
A surprise is anything that contradicts what your readers know or expect you to say. It makes them think, "Wow. That's unexpected.