Back in the 1980s, software was sold on golf courses. Field sales were the norm, and Oracle dominated. In the early 2000s, Salesforce and many other companies disrupted the model with outbound sales over the phone, promising the same high close rates at a third of the cost and in a third of the time. Fast forward a few years to the late 2000s, and marketing-led sales took off, driven by content marketing , social selling, and automation.
The next frontier to enter the market is product-led growth. Companies that adopt a PLG strategy—think Slack, Expensify, Atlassian, and Dropbox—rely on product features and usage as their primary sri lanka mobile database drivers for acquiring, retaining, and expanding customers. It is through this strategy that companies are able to grow faster with less cash. They forgo spending big bucks on traditional marketing and sales campaigns. Instead, they rely on the product itself to provide a pipeline of satisfied users converting into paying customers.
Product-led growth is often synonymous with virality, freemium, and bottom-up selling. But it’s much more than that. Any company — even those selling to large enterprises or operating in a niche vertical — can adopt PLG principles to improve the user experience and increase go-to-market efficiency.