What do you hope to achieve by starting and growing your company? What problem do you hope to solve?
Your company mission is about the “how.” How will you achieve your goals, and what will it look like when you achieve them?
Your company vision is where you want your company to be in a given time frame. What will it look like next year? What will it look like in 10 years?
Your company values are how you conduct yourself as a company and how your employees treat each other as you work to achieve your goals.
Once you have all of this in hand, run it through your community on ecuador mobile database t social media or in focus groups. Gather feedback, tweak your messaging as needed, and be ready to embody it every day.
2. Develop your brand identity through visual branding elements and a consistent voice
Once you know what your company stands for and what story you want to tell, it’s time to choose how your brand will look and sound in execution.
There are three main visual choices for your brand: your brand colors , your fonts, and your logo.
Choosing a color scheme requires a lot of trial and error, and you can try endless color combinations until you find the one that works for you.
When it comes to choosing fonts, brands tend to pick a distinctive, unique font for titles and logos, and pair it with a simpler font for subtitles and body copy.