10 SEO strategies for real estate agencies
Posted: Sun Dec 22, 2024 8:58 am
Nowadays, more and more users are using the Internet and search engines like Google to find a flat or a house; and more and more real estate agencies are aware of the importance of having a good online presence. Therefore, if you have a real estate agency and you still don't know how to stand out from your competitors, we recommend that you take note of these SEO strategies for real estate agencies.
SEO for real estate: why is it important?
SEO (Search Engine Optimization) is the process of improving the visibility of a website in search results. If a real estate agency has a correct SEO positioning strategy , it is more likely that when a user wants telegram filipina to search for a property on the Internet, its website will appear in the first search results. This translates into more visits and, therefore, more leads and a greater possibility of increasing sales.
Below, we leave you the main reasons why your real estate company should do SEO:
95% of the population uses digital platforms to buy a home
According to a Home Buyer and Seller Trends study by the National Association of Realtors (NAR), this is the preferred choice for people.
74% of people who want to buy a house search for it through their mobile phone or tablet
According to a 2022 study conducted by the National Association of Realtors , more than 70% of users search using mobile, so it is essential that your website is well optimized for SEO, has a correct WPO and is mobile friendly.
Because the competition does it
According to the DAC Iberia “ Digital positioning observatory for real estate agencies ” , 85% of the Google profiles of the main agencies are complete . The study shows that incomplete Google Business profiles have decreased by 2% in the last year, from 17% to 15%, which shows that real estate agencies are increasingly interested in working on their digital marketing strategy and, specifically, local SEO .
SEO for real estate: why is it important?
SEO (Search Engine Optimization) is the process of improving the visibility of a website in search results. If a real estate agency has a correct SEO positioning strategy , it is more likely that when a user wants telegram filipina to search for a property on the Internet, its website will appear in the first search results. This translates into more visits and, therefore, more leads and a greater possibility of increasing sales.
Below, we leave you the main reasons why your real estate company should do SEO:
95% of the population uses digital platforms to buy a home
According to a Home Buyer and Seller Trends study by the National Association of Realtors (NAR), this is the preferred choice for people.
74% of people who want to buy a house search for it through their mobile phone or tablet
According to a 2022 study conducted by the National Association of Realtors , more than 70% of users search using mobile, so it is essential that your website is well optimized for SEO, has a correct WPO and is mobile friendly.
Because the competition does it
According to the DAC Iberia “ Digital positioning observatory for real estate agencies ” , 85% of the Google profiles of the main agencies are complete . The study shows that incomplete Google Business profiles have decreased by 2% in the last year, from 17% to 15%, which shows that real estate agencies are increasingly interested in working on their digital marketing strategy and, specifically, local SEO .