SEO for real estate: why is it important?
SEO (Search Engine Optimization) is the process of improving the visibility of a website in search results. If a real estate agency has a correct SEO positioning strategy , it is more likely that when a user wants telegram filipina to search for a property on the Internet, its website will appear in the first search results. This translates into more visits and, therefore, more leads and a greater possibility of increasing sales.
Below, we leave you the main reasons why your real estate company should do SEO:
95% of the population uses digital platforms to buy a home
According to a Home Buyer and Seller Trends study by the National Association of Realtors (NAR), this is the preferred choice for people.
74% of people who want to buy a house search for it through their mobile phone or tablet
According to a 2022 study conducted by the National Association of Realtors , more than 70% of users search using mobile, so it is essential that your website is well optimized for SEO, has a correct WPO and is mobile friendly.
Because the competition does it
According to the DAC Iberia “ Digital positioning observatory for real estate agencies ” , 85% of the Google profiles of the main agencies are complete . The study shows that incomplete Google Business profiles have decreased by 2% in the last year, from 17% to 15%, which shows that real estate agencies are increasingly interested in working on their digital marketing strategy and, specifically, local SEO .