Let's talk about your digital marketing strategy - the work you're doing to optimize your website to attract customers through search engines. SEO is essential to building your business brand, attracting customers, and keeping them coming back. To appear in Google searches, you must optimize your website for search engines. Search engines like japan phone number Google consider responsive web design as a ranking factor, which means that if your website has low usability or lacks usability, Google will not rank you higher on the search engine results page ( SERP ).
Here are eight reasons why mobile responsiveness is critical for SEO .
1. Search engines prefer responsive websites
Paying attention to search engine preferences is essential to your success online. Baidu and Google clearly favor mobile-friendly websites because they rank higher than websites without a responsive framework. Therefore, the goal of a responsive website is to attract both viewers and search engines. Currently, all major search engines (Baidu, Bing, Google) rank mobile first.
Mobile users make up a large portion of searches on the platform. Unresponsive sites are often slow, difficult to use, and have high bounce rates, meaning searchers using their phones often hit the back button and try another site. Google ranks sites based on page speed and user behavior on the site. If your site isn’t easy to use, Google won’t rank it well.
Since consumers tend to trust companies that rank higher, attracting mobile users with responsive websites that appear more prominently in online search results should be a priority. Allowing potential customers to access your site no matter where they are or what device they are using will win their hearts…and their wallets.
2. Most online traffic comes from mobile phones
Most consumers access the internet via mobile devices, so a mobile-friendly website is essential. In fact, 71% of digital time in the U.S. comes from mobile devices. Consumers spend more than 15 hours per week researching on their smartphones, and 48% of consumers start their research with a search engine. That’s why search engines take mobile responsiveness into account when determining search result rankings.
Having a mobile responsive website can go a long way in boosting your rankings in search engines, but it’s also something every business needs in order to stay relevant and useful to potential customers.
If your site jumps around when users try to use it, or isn’t easy to navigate on different devices, it can be a poor user experience, which is frustrating. When a site isn’t mobile-responsive, users may go to your competitor’s mobile-friendly site, increasing your bounce rate.
Imagine people visiting your website, knowing you have what they need, but your mobile page is difficult to use and they leave.
Most website templates are designed to be mobile responsive; if you don't start with this type of template, you'll have a hard time making the necessary adjustments to optimize your site for mobile devices. Keep in mind that a site built with a mobile responsive template may still require the addition of a small amount of CSS to hide or show elements on certain screen sizes.
Use Google's mobile-friendly test to make sure your website displays properly on mobile devices. If your website is an older site that hasn't been updated, it's time to build a mobile-responsive site.
3. Reduce bounce rate
You know what people say about millennials: they’re impatient. Whether that’s true or not, if your website takes a few seconds to load, they’ll leave and switch to a faster competitor’s site. This is true for both older and younger generations.
It’s easy to get frustrated when a company doesn’t offer a mobile-friendly and intuitive website. How many times have you visited a website and had to pinch and zoom in to read the content? Do you spend much time on the site? Probably not.
Accessibility is key. Your website visitors want to be able to click on your phone number to make a call and click on your address to get GPS directions to your business location. In our technology-driven society, using poor design can quickly diminish your website's potential.