Sometimes everything happens very quickly. Ten weeks after our first conversation, Frank and Patrik Riklin and their partner Daniel Charbonnier recently presented the "Zero Real Estate" project together with Toggenburg Tourism. these are also "real estate-free rooms", i.e. rooms without roofs or walls. Three such offers will be available to book in Toggenburg until September 2nd, all with a breathtaking panorama in the open air.
In Toggenburg, people are quite euphoric and thailand rcs data hopeful about this project. And for the Riklin brothers, Toggenburg may just be the beginning. They could imagine making "Zero Real Estate" an international project. The successful art project "Zero Star Hotel" could be the start of a new, global form of commercially viable tourism.
" The Zero Star Hotel is set to save tourism in Toggenburg ": That was the very first headline in our online newspaper at the end of April 2018. Competitors laughed at the story, saying that we had probably come up with it over an after-work beer with the artist twins Riklin. Unfortunately, there was no beer involved; it was a bit too early in the day for that. But it is true: At the time, we ignored the usual style of journalistic articles. Instead, we allowed ourselves to think together with two resourceful minds about how a struggling region could be helped with tourism. And that became a project that could do just that. Perhaps journalism can, should or must do more in 2018 than it has so far in order to remain relevant.