A CCO must argue and act in an integrative and participatory manner. of thought and patterns of action. He must promote collaboration. And at the same time make clear, concise decisions. However, these decisions come at the end of a digital decision-making process and make it possible to involve various stakeholders more efficiently than before and reduce cognitive biases, for example through a virtual devil's advocate.
The CCO manages access to all stakeholders romania rcs data and to data. Anyone who aspires to a leading position in communications must also strive for digital realism. And recognize that technical and human developments are running parallel to one another. In concrete terms, this means that a head of communications must be able to keep up with technical developments and, if possible, shape them - and at the same time understand and anticipate human developments in order to be able to rally employees and customers behind corporate visions. And, above all, he must be able to distinguish short-lived trends from effective market changes, i.e. innovationism from real progress. And in doing so, set priorities.
Because that is the basis for a CCO to create relevance in everything he does and how he does it. For the company. And for himself.