This is especially true for retail, which is forced to reinvent the in-store experience to keep up with online shopping.
Updated 2022 research shows that the majority of U.S. shoppers ( about 55 percent ) prefer to shop online, a stark contrast to 2020 statistics.
Source: Radiant
Plus, the e-commerce industry is projected to reach $5.5 billion this year, meaning brick-and-mortar stores are facing stiff competition. Now more than ever, retailers need to up their game to stay on top of trends.
the automation trends we see in stores, as documented in the 2022 Aiden-KPMG Retail Report :
Seamless experience: 57 percent of shoppers are more rcs data france likely to purchase from brands that allow them to integrate their loyalty program with their payment card.
Improved in-store shopping experience: 55 percent of shoppers prefer to spend money in stores that offer high-tech in-store services (e.g., interactive displays, personalized recommendations, digital mirrors, self-service kiosks).
Frictionless: 70 percent of consumers switch brands after a bad in-store experience (e.g. long lines, unhelpful staff, being turned away).
It is these expectations that are driving retailers to upgrade their store automation systems. By following trends and expectations, retailers have a much better chance of retaining their customer base and continuing to thrive.
Trendy automated solutions for brick-and-mortar stores
Simply put, automation is the reduction of human intervention. This is very attractive to retailers as they strive to keep pace with e-commerce: the less human interaction required, the less chance of error and the faster transactions can be processed.