This morning, ambitious candidates were standing in the train stations and handing out flyers. They have been doing this tirelessly for weeks. Those who also hand out a chocolate or apple pie are a little more popular with commuters. Many flyers still end up on the floor or in the trash can. In the evening, the candidates feed their social media channels - with photos of their flyer campaigns and the umpteenth call: "Vote now! Put Hugo Hugentobler on your list twice!" The posts are middle east rcs data interchangeable, as are the keywords and slogans and heads on the flyers. Who can still remember Hugentobler when filling out the ballot paper? Exactly - welcome to the final phase of the 2019 election campaign.
What the candidates do in their feverish activity is based on the principle of hope. Advertising is fleeting, election advertising is often unimaginative and riddled with technical errors, and there is not enough money to run a powerful campaign. If the general political climate has not pushed the top issue of their own party to the forefront, most efforts fizzle out. Scientific surveys show that traditional election advertising has a very modest effect.