Of course, push channels also have one or two disadvantages. If a message pops up in the browser at an inopportune time and is clicked away, it will not appear again, even though it might have been of interest to the recipient.
When it comes to segmentation and targeted personal communication, push messages, unlike email, are only possible to a limited extent, if at all. The information content is also limited, as only a certain number of characters are possible. However, this can also be seen as an advantage for the customer, as the message must be short and to the point. The recipient can therefore decide quickly and without having to read and scroll for ages whether the topic or offer is of interest to them. If they are interested, further information is also provided via a link.
practical tips
Web Push Messages AGNITASIn addition to the added value that you should convey to the potential user, it makes sense to ask the recipient about their preferences in advance or to let them choose. If there is an opt-in, as is mandatory for Apple devices, this can also be linked. For example, you can ask about favorite topics, how often the recipient prefers to receive the email, or the option of a blocker for the night or certain times. On the one hand, this enables better personalization, and on the other hand, the recipient feels like they can have a say, which increases acceptance.
The best way to find out which push messages work best malaysia phone number data for the target group is through A/B testing. So try sending different versions and vary the timing. This will quickly show you what works best.
Speak to users in a friendly and direct manner. Provide incentives with positive associations such as the terms bonus or opportunity. Fulfill expectations: If you offer push notifications, then send them. The recipient has opted for them and wants to receive them.
Ideally, try to achieve the following four steps:
Create urgency through time-limited promotions. These are proven to be more successful.
Make sure it is exclusive. An offer that is not accessible to everyone seems much more interesting.
Arouse emotions. But make sure to only use positive emotions to avoid associating negative feelings with your brand or product.
Push notifications are particularly effective when it comes to a price offer. If this is the case, communicate this clearly.
You should avoid this
The added value should be there and the push message should come at the right time. There are always examples where the purpose is rather questionable, such as an ice cream voucher in rainy weather.
In addition, the content should be tailored to the user as much as possible. A user from the Bavarian Forest will hardly be interested in the regional news from Hamburg.
You should also not overdo it with the frequency of sending. If you have already informed a user about a discount campaign the day before, another notification the following day is unnecessary.