The story of the products becomes candid advertising, at risk of spam

[shaownhasan]

Storytelling is recounting a true experience from your life that has a beginning, a middle and an end.

A true experience of our life. Nothing extraordinary except for the fact that it speaks of our relationship with the work we do.

It doesn't matter how big or small your story is, as long as you were the benefits of using our teacher database affected by it.

It's not about becoming a novelist but about learning to show your work for what it is and how you do it.

I can honestly say that when I started storytelling – speaking openly about my experiences – my life changed for the better. I started having sincere relationships with people right away, instead of hiding behind bravado or small talk.

Story: Document yes, Invent no, Show yes, Spam no
Okay. At this point we have a company, we have a story. Let's put it on stage .

It's a shame that a fake, sweetened reality is often shown, very similar to an advertising flyer (which in itself has nothing wrong, let's be clear, but it's not a story). Often the space for spontaneity is cut. It's a simple fact. Telling your story is not easy at all. You fall into the paradox of two extremes: either you hide ( "I don't want to be seen on the web" ) or you advertise invasively 24 hours a day. Effectiveness lies in the middle and like all balances it is complex to find.

I noticed it in the courses I teach, explaining the importance of creating content for your online presence. I see it, the panic in the eyes of those who listen. What do I create? Where do I get all this content - useful, informative, engaging, fun - to put on the blog or on social media? The first answer is almost always "I advertise". Green light for flyers, offers, sales, all the press review and an endless trail of work done. Which is fine, but it's not a story .

The result is a profound disconnect between who you really are (as a company or professional) and what you want to show online at all costs.

We often go looking everywhere except right there, right in front of our nose. Right where the most effective way is.