The Importance of Website Traffic Analysis

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By analyzing traffic, you can identify how potential customers behave and choose a promotion strategy. There are many indicators for analysis, such as:

Number of visits – visits to the site over a certain period of time.

All visits to a site over a certain period of network marketing contact list time are sessions.

Unique visitors are those who visited the site for the first time. Their number is less than the number of visits.

CTR or click-through rate is the ratio of the volume of website impressions in search results to clicks.

The number of pages viewed by a user during a single visit.

Time spent by a visitor on the site.

Bounce Rate – people who were on the page for 15 seconds or less.

Traffic sources – where users come from. We talked about them above.

From what devices – personal computers, mobile phones, tablets, etc. – do visitors come to the site?

Clickability of elements – which buttons users click and which ones they don’t.

View depth – scroll map. This indicator shows how far the visitor has reached on the page.

Position in search results. The higher the resource, the easier it is to find.

Comparing analytical indicators for different time periods is useful for determining the effectiveness of a promotion strategy and the most profitable traffic acquisition channels.

The Importance of Website Traffic Analysis

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It is worth remembering that the indicators are relative values, and even if they are high, competitors may still have better ones, and therefore your sales will be lower. Here is what you can do in such a case:

Studying the traffic of competitors’ websites selling similar products, those with whom you have a similar target audience, will help identify weak points in the promotion strategy and improve it.

Analyzing market leaders will help you understand global industry trends and anticipate potential challenges.

Optimization of the site not only for desktop, but also for mobile devices is necessary. Buttons must function, information must be readable.

Dark theme is available on mobile devices, so it should also be taken into account when creating a website to make it look attractive.