When Does Content Marketing Work? 8 Indicators

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How to Find Out If You're Making Money with Content Marketing
Talking about Content Marketing, contrary to popular belief, means talking about an extremely clear, concrete and measurable activity that makes quality content its reason for existence.

What is meant by Content Marketing today?
Before showing you some techniques to calculate the ROI of a content strategy , let's clarify what Content Marketing really is today.

On Wikipedia we find the following definition, which I share and want to benefits of reaching overseas chinese consumers in europe propose again here:

Content marketing is a type of marketing that involves creating and sharing editorial content to acquire customers and monetize a website. The proposed content can take various forms: news, videos, e-books, infographics, guides, articles, etc.

— Wikipedia

Here it is clear how the goal of Content marketing is to create interest in a certain product and service through the entertainment of the end user and the creation and sharing of relevant content. Even better if this content is not advertising but only informative/illustrative and is therefore able to win that battle for attention that takes place every day on our screens (PC, Tablet and smartphone).

Among the objectives with which companies use Content marketing is that of increasing online reputation and brand awareness , transmitting that knowledge that is the basis of the company's development. However, Content marketing cannot be done without an adequate content strategy and the presence of a clear strategy and well-defined objectives will then allow us to measure the actual results of our activity and therefore find a way to earn with it .

An important premise: Content marketing works if you get benefits.

To measure the results of our activity we will have to talk about data-driven marketing , as today no company, both in B2C and B2B, can start marketing campaigns based on suppositions or chance. It may seem strange but even today many entrepreneurs do not use the tools that are offered to them to measure the real effectiveness of their strategies: it is therefore the task of those who do marketing to analyze the numbers and compare daily with the concrete results of their content marketing activities.