Plan your broadcast time and frequency

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When and how often you send out your e-mail newsletter also affects the open rate. It is said that users often open e-mail newsletters within an hour of receiving them. Many people open their e-mails as soon as they notice them, and conversely, if you miss that timing, there is a high chance that they will never read them again.

Therefore, you need to devise a strategy for when to send your newsletter to suit your target audience. We have already introduced the average open rate by time of day, but for example, for email newsletters aimed at business people, it is thought that the open rate will increase if you send them during the morning and evening marketing list of senior homes commuting hours. Try to send them between 6am and 8am, and between 5pm and 6pm.

Additionally, the most effective time to reach housewives is from noon to the afternoon. The best time to deliver is between 12:00 and 15:00.



Newsletter delivery time and frequency




The delivery time of email newsletters is important! To increase the open rate
Did you know that there is an optimal delivery time for email newsletters that can increase the open rate? To increase the open rate, it is important to predict the time when users are likely to be looking at emails and deliver the newsletter accordingly. In this article, we will introduce the optimal delivery time for email newsletters for each user.
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3. Avoid the trash
It is not uncommon for email newsletters to end up in the trash or spam folder instead of the inbox. This can significantly reduce the email newsletter open rate, so it is important to take action immediately.

There are several things that the sender can do. Please be aware of the following points when sending.



Reveal the subject and sender name
By making the subject and sender clear, you can reduce the chances of your email being counted as spam. Try to include the company name and the person in charge in the sender field to prevent your email from ending up in the trash.



Maintain a low error rate
In addition, if you continue to send a large number of e-mail newsletters with a high error rate, your e-mail software may identify them as spam. Regularly review your e-mail newsletter list and aim for an error rate of 3% or less.



Authenticate your sending domain
To avoid the risk of emails being mistaken for spam, you should authenticate your sending domain. Using SPF, DKIM, etc., you can authenticate the domain from which the email was sent as trustworthy, which is also effective in preventing spoofed emails.